You probably have no idea what Salesforce is or what it can do for you unless you have ever been interested in the CRM software industry. But regardless of whether you’re simply interested in the leading CRM providers or considering implementing the technology in your company, in the following paragraphs, we’ll turn you into an authority on topics like “What is Salesforce?” “What is Salesforce used for?” and “What are Salesforce benefits?”
Salesforce’s ecosystem is home to a number of different cloud platforms that let you work with various types of data and provide different kinds of customer service.
By offering a 360-degree view of your customer’s lifecycle, better and more centralised data management, streamlined workflows, and integrated systems in a zip, it aids in your understanding of your customers.
As of this writing, Salesforce has more than 150,000 clients worldwide and powers companies like American Express, Sony, and the Coca-Cola Enterprise.
Additionally, since 2015, the business has collaborated with Apple to enhance business apps, and it has begun working with Facebook to launch Facebook Analytics for marketers in 2017.
Marc Benioff, the co-founder and CEO of Salesforce, was additionally ranked fourth on Forbes’ list of the nation’s most innovative leaders in 2019. The business is known for acquiring businesses and products; among the most recent and significant ones are ClickSoftware, Mulesoft, and Tableau.
What makes this company so well-liked, and why have so many companies—from start-ups to the Fortune 500—jumped on board with Salesforce?
The goal of customer relationship management (CRM), a technology, is to manage interactions and relationships with customers and potential customers better for your business. CRM software essentially makes it easier for businesses to maintain relationships with their clients, streamline operations, and increase profitability.
Being one of the first cloud computing companies, Salesforce revolutionised technology and the CRM industry in 1999. What made it special? Salesforce began distributing its software via web browsers as opposed to company-hosted servers to cut costs associated with their construction, setup, maintenance, and support.
Additionally, Salesforce made it possible for users to access their software from outside of the office.
Additionally, Mark Benioff wanted to make using CRM as simple as using Amazon services.
CRM programmes at the time were cumbersome, rigid, and challenging to use.
Actually, it has always needed outside assistance from highly qualified developers (which is exactly what our business has done since Ascendix’s founding in 1996).
Salesforce, in contrast, provided the simplicity, scalability, and online accessibility to data from any location on Earth in their software solution, which instantly made them a hit and a market leader.
What Exactly Is Salesforce?
Today, Salesforce is a sizable infrastructure of software tools that facilitates communication between marketing, sales, commerce, service, and IT teams and their clients.
Salesforce began as a software as a service (SaaS) provider but has since evolved into a platform as a service (PaaS) provider.
This means that their clients can develop their own framework components (Lightning components) and custom apps on top of the Salesforce Lightning platform (Force.com), become Salesforce partners, and then market these software products on its own app marketplace, AppExchange, in addition to purchasing a ready-to-use Salesforce CRM system.
Additionally, Salesforce encourages users and businesses to become more familiar with their platform’s capabilities and features by joining Trailhead, an online training hub where they can access educational materials like “Salesforce Platform Basics” learning modules or expert support from the Trailblazer Community.