Advanced Digital Marketing
About Course
Advanced Digital Marketing is the strategic use of modern digital technologies, tools, and data-driven techniques to promote products, services, or brands effectively across online platforms. It includes search engine optimization (SEO), social media marketing, content marketing, email campaigns, pay-per-click advertising, analytics, automation, artificial intelligence, and customer relationship management. Advanced digital marketing focuses on targeting specific audiences, analyzing consumer behavior, personalizing user experiences, and optimizing campaigns for better engagement and conversions. It helps businesses build brand awareness, generate leads, increase sales, and maintain strong customer relationships through innovative digital channels while adapting to changing market trends and technological advancements.
What Will You Learn?
- 1. Cybersecurity Foundation
- 2. Career Advancement
- 3. Industry-Recognized
- 4. Security Expertise
- 5. Job Opportunities
- 6. Validation of Skills
- 7. Cybersecurity Community
Course Content
One On One Training
Module 1 – Google Ads Marketing – Chapter 1
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Practical to Google Ads
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Dynamic Keyword Insertion
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Dynamic Keywords Strategy
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Advanced Analysis of the Campaigns
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Advanced Campaigns Optimization
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Practical to GDN
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Remarketing in Google Ads
Module 2 – Google Ads Marketing – Chapter 2
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Practical to Performance Max Ads
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Ad Formats
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Bidding Strategy
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Audience Types, Targeting & Placement
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Ad Copy Writing
Module 3 – Google Ads Marketing – Chapter 3
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GTM Introduction
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Tag Configuration in GTM
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Trigger Configuration in GTM
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Advanced Features and Best Practices
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Advanced Configuration and Integration
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Customised Conversion Tracking with GTM
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Case Studies and Practical Applications
Module 4 – Social Media – Chapter 1
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Creating Sales and Promotion Campaigns (FB & Instagram)
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Audience Targeting Strategy
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Ad Copy
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Creative Analysis for Ads
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Advanced Analysis of Campaigns
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Advanced Campaigns Optimization
Module 5 – Social Media – Chapter 2
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Introduction to FB Pixel
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Creating FB Pixel
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Analysis of FB Pixel
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Practical to Re-marketing
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Types of Targeting and practical
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Customised Target Audience
Module 6 – Social Media – Chapter 3
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Other Platforms Linkedin/Quora Marketing
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Linkedin/Quora Paid Marketing
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Lead Ad Form Creation
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Review & Publishing Policy
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Ads Terms & Conditions
Module 7 – Social Media – Chapter 4
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Twitter Marketing -Introduction
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Twitter for business
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Twitter Ads
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Twitter Analytics
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Twitter Tools and Tips for Marketing
Module 8 – Social Media – Chapter 4
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Video Marketing – Introduction
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Types of Video Marketing
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Social Media Platforms (Facebook, Instagram, and Linkedin)
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YouTube Video Marketing
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Video Analytics (KPIs)
Module 9 – Search Engine Optimisation – Chapter 1
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Website Audit
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Social Media Reach For SEO
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Dynamic Keyword Search
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Keyword Strategy in Content Writing
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Use of Google Analytics for SEO
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Advanced Google Analytics For SEO
Module 10 – Search Engine Optimisation – Chapter 2
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Introduction Google Search Console
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Setting Up Google Search Console
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Understanding GSC Dashboard and Reports
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Utilizing GSC for SEO Optimization
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Enhancing Website Visibility with GSC Tools
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Advanced Features and Tips for GSC
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Case Studies and Practical Applications
Module 11 – Search Engine Optimisation – Chapter 3
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SEO Phases
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Content Optimization for SEO
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Local Search SEO
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Google My Business
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Advanced Internal Links Building
Module 12 – Affiliate Marketing – Chapter 1
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Affiliate Marketing Strategies
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Choosing profitable niches and products
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Identifying target audience and market segmentation
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Competitive analysis and SWOT analysis for affiliate marketing
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Understanding FTC guidelines and disclosures
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GDPR and data protection regulations
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Affiliate agreement terms and conditions
Module 13 – Affiliate Marketing – Chapter 2
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Scaling and Growth Strategies
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Scaling affiliate marketing efforts
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Diversification of affiliate income streams
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Advanced affiliate marketing tactics and trends