Salesforce Marketing Cloud Consultant Certification Training

About Course

The Salesforce Marketing Cloud Consultant Certification validates skills in implementing and optimizing Salesforce Marketing Cloud solutions. It covers areas such as email marketing, journey builder, automation, data management, and analytics. Aimed at consultants and marketers, it ensures proficiency in designing and executing personalized marketing campaigns, improving customer engagement, and maximizing ROI through data-driven strategies. Certification demonstrates expertise in leveraging Marketing Cloud features to enhance campaign effectiveness, drive business growth, and deliver impactful customer experiences, thereby enhancing career prospects in digital marketing and Salesforce consultancy roles.

Course Content

Module 1: Data

Data Overview
Lists: What is a Subscriber?
Lists: How to Create Attributes
Lists: How to Create a List
Lists: How to Add Subscribers to a List
Lists: What are the Profile and Subscription Centers?
Data Extensions: What is a Data Extension?
Data Extensions: What are Sendable Data Extensions and Non-Sendable Data Extensions?
Data Extensions: How to Create a Data Extension
Data Extensions: How to Import Data into a Data Extension
Contact Builder Overview

Module 2: Content

Content Builder Overview
Uploading Assets into Content Builder
Content Blocks: How to Create Static Content Blocks
Content Blocks: How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
Content Blocks: How to Add Links to Content
Templates: What a Template is and the Various Ways to Create One
Templates: How to Create a Template with Locked Content
Template: How to Specify Specific Content to be Placed in a Content Area in a Template
Email: How to Create an Email from a Template
Email: How to Add Multiple Content Blocks to a Single Content Area
Email: How to Add a Button Content Block

Module 3: Testing

Module 4: Sending

Module 5: Analyze Your Results

Module 6: Segmentation

Module 7: Automation

Module 8: Customer Journeys

Module 9: Marketing Cloud

Module 10: Contact Builder

Module 11: Journey Builder

Module 12: Monitoring and Optimizing

Module 13: AMPscripts

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About Course

What Will You Learn?

Course Content

Module 1: Data

Data Overview

Lists: What is a Subscriber?

Lists: How to Create Attributes

Lists: How to Create a List

Lists: How to Add Subscribers to a List

Lists: What are the Profile and Subscription Centers?

Data Extensions: What is a Data Extension?

Data Extensions: What are Sendable Data Extensions and Non-Sendable Data Extensions?

Data Extensions: How to Create a Data Extension

Data Extensions: How to Import Data into a Data Extension

Contact Builder Overview

Module 2: Content

Content Builder Overview

Uploading Assets into Content Builder

Content Blocks: How to Create Static Content Blocks

Content Blocks: How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript

Content Blocks: How to Add Links to Content

Templates: What a Template is and the Various Ways to Create One

Templates: How to Create a Template with Locked Content

Template: How to Specify Specific Content to be Placed in a Content Area in a Template

Email: How to Create an Email from a Template

Email: How to Add Multiple Content Blocks to a Single Content Area

Email: How to Add a Button Content Block

Module 3: Testing

Content Detective

Validation

Preview

Test Send

Approvals

Module 4: Sending

Send Flow

User-Initiated Email

A/B Testing

Bounce Mail Management

Global, Master, and List-Level Unsubscribes

Module 5: Analyze Your Results

Tracking Data

Standard Reports

Automating Reports

Module 6: Segmentation

Drag-and-Drop Segmentation

How to Create Random and Filtered Segments

How to Create Segments Using Measures

Refreshing Data

Query Activity

Audience Builder Overview

Module 7: Automation

Data Activities: Data Extract

Data Activities: Import

Data Activities: File Transfer

Refresh Activities: Filter Activity; Query Activity

Email Automation: Overview of Email Automation Tools

Email Automation: Welcome Series using Journey Builder

Email Automation: Triggered Email

Email Automation: Welcome Series Using Automation Studio

Module 8: Customer Journeys

Describe why customer journeys are important

Define the customer journey

Identify how to create 1:1 customer journey

Module 9: Marketing Cloud

Define the Marketing Cloud

Log in to the Marketing Cloud

Module 10: Contact Builder

Define Contact Builder

Describe and use the various tools in Contact Builder

Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key

Module 11: Journey Builder

Define Journey Builder

Define an Interaction

Build an Interaction

Create an Entry Event

Utilize various Journey Builder activities

Module 12: Monitoring and Optimizing

Set a goal

Test the Interaction

Review metrics