Digital Marketing (Foundation)

About Course

Digital Marketing Foundation refers to the basic principles, strategies, and tools used to promote products and services through digital platforms. It includes understanding key channels such as search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click advertising, and website analytics. These fundamentals help businesses build online visibility, attract target audiences, and increase customer engagement. It also covers audience research, branding, content creation, and performance measurement. A strong digital marketing foundation enables marketers to create effective campaigns, analyze results, and adapt to changing market trends, forming the essential base for advanced digital marketing strategies and successful online business growth.

Course Content

One On One Training

Module 1 – Introductionto Digital Marketing

Module 2 – Google Ads Marketing – Chapter 1

Module 3 – Google Ads Marketing – Chapter 2

Module 4- Google Ads Marketing – Chapter 3

Module 5 – Google Ads Marketing – Chapter4

Module 6 – Google Ads Marketing – Chapter 5

Module 7: Graphic Design- Introduction with Canva

Module 8: Graphic Design- Designing for Social Media

Module 9 – Social Media – Chapter 1

Module 10 – Social Media – Chapter 2

Module 11 – Social Media – Chapter 3

Module 12 – Email Marketing – Chapter 1

Module 13 -Email Marketing – Chapter 2

Module 14- SearchEngine Optimisation- Chapter 1

Module 15 – SearchEngine Optimisation- Chapter 2

Module 16 – SearchEngine Optimisation- Chapter 3

Module 17 – Marketing Analytics – Chapter 1

Module 18 – Marketing Analytics – Chapter 2

Module 19 – Marketing Automation Tools – Chapter 3

Module 20 – Affiliate Marketing – Chapter 1

Module 21- AffiliateMarketing – Chapter 2

Module 22 – Affiliate Marketing – Chapter 3

Module 23 – Affiliate Marketing – Chapter4

About Course

What Will You Learn?

Course Content

One On One Training

Module 1 – Introductionto Digital Marketing

Why Digital Marketing require

Difference between Organicand Paid Digital Marketing

Basicsneed to start digital Marketing

The company expected ROI from Digital Marketing activities

Understating the business

Module 2 – Google Ads Marketing – Chapter 1

Practical to Paid Ads

Formats of Google Ads

Practical to Search Ads

Keyword Research

Practical to Bid

Module 3 – Google Ads Marketing – Chapter 2

Search Campaign Creation

Bidding Strategy

Extensions

Ad Copy Writing

Module 4- Google Ads Marketing – Chapter 3

Practical to Display Ads

Ad Formats

Bidding Types

Audience Types, Targeting & Placement

Ad Copy & Image Creation

Module 5 – Google Ads Marketing – Chapter4

Practical to Video Ads

Types of Video Ads

Formats of Video Ads

Bidding Types

Audience Targeting & Placement

Ad Copy

Module 6 – Google Ads Marketing – Chapter 5

Practical to E-Commerce

Basics of GMC

Basics of Shopping Ads

Product Details Upload

Bidding Type

Ad Copy

QNA onEntire Google Ads

Module 7: Graphic Design- Introduction with Canva

Introductionto graphic designconcepts

Overview of Canva’s interface and features

Setting up a Canva account

Understanding layout and composition

Introductionto typography and color theory

Hands-on practice with basic design elements in Canva

Module 8: Graphic Design- Designing for Social Media

Understanding social media designspecifications

Creating visually engaging graphics for social media platforms

Exploring Canva’s social media templates and designtools

Importance of branding insocial media design

Creating branded graphics using Canva

Maintaining visualconsistency across social mediacontent

Module 9 – Social Media – Chapter 1

Practical to Facebook

Organic vs Inorganic

Page/Group/Events Creation

Practical to Market Place

Practical to Facebook Ads

Practical to Instagram Ads

Module 10 – Social Media – Chapter 2

Types ofFacebook Ads

Objectives & Formats ofFacebook Ads

Bidding Strategy

Creating Reach & Brand Awareness Campaign(FB & Instagram)

Audience Targeting Strategy

Ad Copy

Module 11 – Social Media – Chapter 3

Creation of Traffic & Lead Generation Campaign.

Ad Format

Lead Ad Form Creation

Review & Publishing Policy

FB Ads Terms & Conditions

Module 12 – Email Marketing – Chapter 1

Practical to Email Marketing

Pros & Cons of Email Marketing

PracticalEmail Marketing Tools